Qi CBD Energy Drinks

Tagline: Fuel your life-force. 

Mission Statement: Our mission is to provide an energy drink that energizes without the negative side effects. 

Qi is a CBD energy drink company, focused on making a drink that energizes without causing anxiety or jitters. Our target demographic is anyone who is looking for clean energy, but faces negative side-effects from caffeine consumption. Our main competitor is Kill Cliff as they are the only other company selling CBD energy drinks. Some other competitors include Celsius and Alani Nu. 

“Qi” is the energy or life-force that we all contain. The perfect balance, the yin and yang is another important element to an amazing life. At Qi, we achieve this perfect balance between energy and calmness to help you live your best life. The CBD acts as the yin while the caffeine is the yang. Through color, texture and type - the brand displays these elements. Black and white contrasted with the bright colors and gradients shows the energizing yet calming experience you get with Qi. 

Ad Campaign

The idea behind this enviornmental ad, would be to pass out fortune cookies to local resturaunts with the fortune containing a QR code that scans to Qi's website. This would be a unique way to reach possible customers!

The social media portion of this ad campaign would have a quirky tone. The headlines are based on steps to mastering Qi from traditional Chinese wisdom. These headlines are paired with silly imagery to catch peoples attention. 

Landing Page Design